Project Overview
Our client, Amazon — focusing on its Home & Kitchen category — aimed to increase brand awareness, drive high-intent social traffic, and grow conversions among Gen-Z and Millennial shoppers. We executed a large-scale influencer marketing project that involved creator discovery, meme marketing, a UGC-led content strategy, and viral social distribution across multiple platforms. The result was massive cultural relevance, authentic brand trust, and measurable ROI from social commerce channels.
Challenges
- High ad fatigue and low engagement with traditional paid social campaigns.
- Difficulty reaching and resonating with Gen-Z and Millennial demographics authentically.
- Lack of high-quality User Generated Content (UGC) for social proof and conversion.
- Inconsistent brand messaging across various micro-communities and social platforms.
- Limited viral reach during peak seasonal sales events.
Solutions
- Conducted advanced audience mapping and vetted hundreds of niche lifestyle creators.
- Launched a targeted Meme Marketing strategy to organically inject the brand into internet culture.
- Sourced and scaled authentic UGC to build trust and leverage across performance ad campaigns.
- Executed a cross-platform influencer campaign (Instagram, YouTube, TikTok) for maximum reach.
- Managed end-to-end campaign logistics, from creator contracting to final performance analytics.